Our people

Our immediate team includes:

John Dumas, Director of Usability & Accessibility

John Dumas

As Director of Usability & Accessibility, John is involved in all RedEye optimum.web client projects. He also plays a leading role in the integration of usability research with web analytics and the ongoing development of cross-channel research services – expanding RedEye’s behavioural marketing and analysis offering, which helps clients improve conversion and engagement by optimising the total customer experience.

He has been with RedEye’s Usability & Accessibility division (optimum.web) since its inception in 2000 and for over seven years was responsible for implementation and delivery of all project work as the Director of Operations. This included numerous successful projects with clients such as Microsoft, Diageo GB, Abbey, Land Rover and the Nationwide Building Society.

As a senior practitioner, he has personally conducted hundreds of user testing sessions and has over fourteen years experience in usability and web development in the private and public sectors both in the UK and USA, including time as a university lecturer in human-computer interaction, internet applications and digital multimedia.

John Spong, Head of Customer Engagement

John Spong

John brings a unique client-side perspective to RedEye optimum.web, having joined the company in 2006 following a successful career within the DTI (now BIS). As ‘Voice of the Customer’ for the award-winning Businesslink.gov website, he was responsible for setting up and directing one of the most extensive programmes of user-centred web development research in government.

John has a deep understanding of the processes that deliver efficient, effective web services to customers as a result of more than four years’ practical client-side experience of commissioning and co-ordinating research and usability work, integrating these with the work of designers, developers and content editors, and using customer insights to influence programme development and stakeholder engagement.

Since joining RedEye optimum.web, John has worked on key projects for Bacardi, Warner Breaks and The Society of London Theatres, as well as leading major redevelopment programmes for the online presence of the Home Office and the UK Houses of Parliament.  In addition to designing and delivering group, one-to-one, and online research, he has helped to develop methodologies for IA optimisation and benchmarking and success measurement.

Janet Salvoni, Head of User Insights

Janet Salvoni

Janet joined RedEye optimum.web in 2004 from the marketing communications industry and brings some 20 years’ experience of developing and implementing research, branding and communications programmes for leading names in both the private and public sectors.

As head of the company’s User Insights Unit she has been instrumental in developing and refining both qualitative and quantitative research methodologies, particularly in the specialist areas of HCI (Human-Computer Interaction) groups facilitation, IA structure and validation, and content testing. In the process she has built for the unit a strong reputation for the quality of its data analysis and interpretation.

She has worked on major projects for a broad spectrum of RedEye optimum.web clients including Marks & Spencer, Warner Breaks, Dorling Kindersley, npower, Monarch Airlines and the government’s principal citizen and business facing websites – Directgov and Businesslink.gov.

Before joining optimum.web, Janet held senior board positions at several of the most well-respected consultancies in the marketing communications sector, where programmes under her leadership attracted more than 20 awards for professional excellence – most notably for their delivery of meaningful and measurable business-enhancing results.

Chris Gibbins, Head of User Experience Research

Chris Gibbins

Chris brings a unique mix of skills to every project in which he is involved. He has extensive experience in user-centred design, testing and web development; plus, his background also includes animation, illustration and art.

In addition to his core skills and experience as a usability testing moderator and analyst, and his thorough understanding of user centred design, he also has six years’ experience in the development of accessible websites prior to working at RedEye optimum.web.

Chris has a particular interest in the rich internet application model and the innovative methods necessary to make these highly scripted user interfaces accessible. His specialist skills include web accessibility (WCAG, ARIA, assistive technologies) and web development (XHTML, XML, CSS, server side languages [PHP], Flash actionscript, Ruby on Rails [rich internet application framework], CMS customisation, visual design including manipulation of imagery, video and audio).

Since joining RedEye optimum.web in 2007 he has worked on key web and intranet improvement and development projects for a range of clients including: William Hill, Esure, The Society of London Theatres, Monarch Airlines, CSCI / CQC (The Commission for Social Care Inspection and then under its new identity as the Care Quality Commission), the government’s principal citizen-facing website – Directgov and Parliament.uk.

June Lim, Consultant

June Lim

With a background in interior design and multimedia design, June brings a mix of skills to projects. She has extensive experience in user-centred design, user testing, web publishing, development (XHTML, XML, CSS, CMS, JavaScript, Server side languages like PHP, image manipulation and optimisation) and project management.

She has a special interest in accessibility and has had hands on involvement with intellectually disabled user testing, and a variety of assistive technologies.

Since joining RedEye optimum.web in 2009, June has worked on a range of projects for clients including: the Home Office, Directgov, EHRC (Equality & Human Rights Commission), Parliament.uk, Enterprise Inns, and the National Housing Federation.

Aaron Smith

Aaron Smith

All sales within the RedEye usability division are led by Aaron Smith, a committed and infectiously enthusiastic user experience and conversion optimisation advocate.  With sales experience in B2C/B2B software and online, his passion in our services and the benefits these provide ensures our clients receive a quality experience even before work commences.

Since joining RedEye in 2009, Aaron has helped lead various events to further expand our services in the marketplace.


Our work is enhanced by an extended team of senior usability consultants and specialists within RedEye’s analytics and behavioural email divisions.