Optimising websites to improve conversion and customer engagement

Group Comparison sessionUser-centred websites achieve more than just customer satisfaction. They have a higher conversion rate, fully engaged customers and a greater number of return visitors.

RedEye optimum.web helps to optimise new or existing websites through evidence-based solutions and improvements.

Experience your website through your customers’ eyes

Real time eye-tracking is standard for all our usability testing.

Usability + Analytics = powerful insights

RedEye Individual Reporting Intelligent Segmentation (IRIS)Our expert understanding of web analytics at RedEye optimum.web greatly enhances our usability research by providing an extra level of user insight.

User Needs

User needs research delivers the critical insights that lead to engaged and satisfied customers who will want to visit your website time and again.

Usability

Usability Testing  (user testing) and Expert Usability Reviews reveal the real issues that people have when interacting with a digital interface.

Information Architecture

Get the IA right and customers will quickly find what they’re looking for – and they’ll feel the site is made for them.

Accessibility

Can you afford to block up to 10 percent of the online population from accessing your products and services?  Increase your operating efficiencies, SEO, and usability on emerging platforms like the mobile internet.