Usability
Usability gives you the edge online. Customers who achieve their goals easily and enjoyably will come back again.
If your website delivers a bad user experience it will frustrate your customers, lose sales, and could damage your reputation. Even great sites have to be improved to keep up with users’ expectations and stay ahead of the competition. So it makes sense to ensure your site is as easy to use as possible. To achieve this, a site has to be subjected to professional usability research.
All RedEye optimum.web’s user testing incorporates a large element of expert consulting to deliver best value for money to its clients. Our experienced consultants have observed hundreds of users interacting with all kinds of web interfaces, and have a deep understanding of design elements which can help or hinder. They also know how to design tests to make sure key elements are investigated without leading or distorting user behaviour.
The process followed for all our user-based evaluations is as follows:
Overall, this approach to usability research delivers the most comprehensive assessment of site usability. It provides a detailed understanding of mission critical issues within a site and often produces a number of ‘quick hit’ results for an immediate return on investment.
Usability + Web Analytics = powerful insight
Our expert understanding of web analytics at RedEye optimum.web greatly enhances our usability research by providing the extra level of user insight necessary for fully understanding the usability of a website.
When it’s possible to gain access to a client’s web analytics via Google Analytics, Web Trends, RedEye Analytics or any other, we use this information to accurately define the key user journeys that should be explored in user testing, or evaluated by expert usability reviews.
We further interrogate web analytics data throughout the research process, and findings are included as part of our usability reports or studies.
By incorporating usability insights into the interpretation of web analytics we help to explain the real reasons behind bottle necks and blockages and give clear evidence-based recommendations. This helps to focus the analytic reporting on the most important issues.
Thank you so much for the work you have done on the project - not only has it been really easy to do which is a compliment to your project management and efficiency but also your specialist knowledge and approach. I've really enjoyed working with you and wouldn't hesitate to do so again… I've got to say it's one of the best laid out usability reports that I've seen! The recommendations are great as well. Everyone has commented that they thought the presentation was really well laid out and effective in getting across what we need to do with a lot of comments “they're good aren't they”, which is great to hear... I will of course keep you in mind for future projects
