Improving conversion and customer engagement

Testimonials

“RedEye optimum.web delivered what we wanted; a detailed, thorough analysis of the usability of our site. This helped us present more clearly the extensive amount of wine information we provide online and improved sales. Their recommendations focused on specific actions we could take, leading to www.bbr.com now commonly regarded as being the best wine e-Commerce site.”

Berry Bros. & Rudd

“The online book buying market is one of the most competitive in the UK. It is essential, therefore, that our site makes the process of registering, searching and buying as intuitive as possible for users. RedEye optimum.web’s usability research delivered a large number of important insights which has helped us sharpen our competitive edge.”

WHSmith

“RedEye optimum.web has made a significant number of recommendations to improve the usability of our site and to raise the awareness of usability among Nationwide personnel. We are now better equipped to integrate user needs into our developments.”

Nationwide Building Society

“Optimum.web has exceeded my expectations at every stage of this piece of work. Many people have tried to get their heads round the Regulation Filter idea – what makes it difficult and what the issues are. Very few have done so as successfully, let alone as quickly. The group research itself was then very professionally run, and the findings bring out a depth of insight that will be central to deciding what we do next to take this key area of need forward.”

Business Link

“Through optimum.web’s usability research we now have a better understanding of the usage and attitudes of online auction users which we can use to build our business. Their work has helped us in both our long term strategic planning and short term actions, to produce a more rewarding on-line experience for QXL customers.”

QXL

“Thank you so much for the work you have done on the project - not only has it been really easy to do which is a compliment to your project management and efficiency but also your specialist knowledge and approach. I've really enjoyed working with you and wouldn't hesitate to do so again… I've got to say it's one of the best laid out usability reports that I've seen! The recommendations are great as well. Everyone has commented that they thought the presentation was really well laid out and effective in getting across what we need to do with a lot of comments “they're good aren't they”, which is great to hear... I will of course keep you in mind for future projects”

Marks & Spencer

“Making great software available anytime, anywhere, on any device has and always will be a key part of Microsoft’s mission. The same is true of our web presence to help our customers get the most out of our products and services. In this area optimum.web has conducted extensive analysis to assess the needs of a variety of user groups and explore the advantages and disadvantages of different navigation methods.”

Microsoft

“The relaunch of our client’s Pickateam.com games site has benefited positively from optimum.web’s research to ensure the new site makes playing fantasy games online as easy as possible. They used a series of HCI Groups to assess the needs and motivations of online games players and then subjected the new site design to rigorous testing to measure its usability.”

Crown Communications

“The web audit carried out by optimum.web helped NHS Quality Improvement Scotland make valuable decisions about our web presence. The reports we received gave us a clear insight into our users’ experience, and suggested practical steps to improve this.”

NHS QIS Scotland