Content testing

Content testing checks that users can easily understand all items that appear on a site and, importantly, that they are able to correctly interpret the information they read. Accordingly, it identifies any problem areas that may require simplification or re-writing.

Optimum.web’s testing methodology is tailored to provide bespoke testing scripts, questionnaires and data analysis instruments for all clients.

This methodology provides qualitative user feedback plus quantitative data for each page as follows:

• Individual performance ratings for each page against a number of critical, generic comprehension indicators;
• Individual performance ratings for each page based on its ability to address specific information / communication objectives pertinent to that topic;
• At-a-glance, comparative performance data for all topics;
• Overall success score (OSS) for each topics.

A fully comprehensive report covering quanititative and qualitative findings, as well as recommended actions is delivered following completion of the testing.