Overview

Optimum.web provides an advanced evaluation service to optimise the usability of websites based on the principles of human-computer interaction (HCI).

Websites only deliver their full potential when they fully meet the needs of users. We refer to the science of measuring user-interaction within a site as 'usability research'. This embraces:

• general digital interface usability analysis
• accessibility consulting to make interfaces usable for disabled people
• cultural analysis to ensure sites do not alienate ethnic target audiences
• localisation to make global interfaces work with local people

Optimum.web conducts usability research through expert analysis and user testing to deliver qualitative and quantitative results. Our aim is to:

• reduce the 58% of visitors who leave sites empty-handed
• lower the 39% of e-commerce shoppers who fail to buy due to poor navigation features

To achieve these results we help clients discover how usable their sites are by answering three critical questions:

• What are the strengths and weaknesses of my website?
• How does my website compare with my competitors?
• How can the design of my website be improved to enhance usability?

Additional research can be conducted to reveal:

• What impact does my website have on my corporate reputation?

To get the answers to the questions most clients ask about usability see our Usability FAQs.