Our HCI expertise

All optimum.web's usability services are based on the proven principles of human-computer interaction (HCI). HCI is a discipline backed by two decades of experience. It is part of the field of ergonomics (or human factors) which aims to improve the quality of the interaction between people and machines.

Within the world of the web this means creating websites that are intuitive and satisfying to use. Evaluating, and then improving a site, achieves this at all stages of development from initial conception, through design, to online use.

Drawing on many years of HCI research and consultancy, optimum.web's experienced HCI consultants have made a significant contribution to the global understanding of how best to design, implement and evaluate a wide range of digital interfaces.